Winthrop Rockefeller Foundation Report Series
To wrap up its past achievements and prepare for the next strategic plan, the Winthrop Rockefeller Foundation initially wanted to create two retrospective reports. Looking Back, Going Forward reflected on what the Foundation had accomplished through the Moving the Needle on Grade-Level Reading in Arkansas campaign. Looking Back, Failing Forward reflected on what the Foundation learned along the way during the Moving the Needle campaign and how it acted on these lessons to change strategy and inform the next strategic plan. I created the look and feel for the series, using shapes and lines that represent the ideas of each report. Upon the completion of the two reports, the Winthrop Rockefeller decided to add one more publication into the series. Titled The RAP Playbook—Reflection, Analysis, and Planning, the third product documented the process the Foundation used to develop its new strategic direction, AR Equity 2025.
Creative direction: Reece Quinones